Study of Monetization as a Way of Motivating Freemium Service Users
نویسندگان
چکیده
The paper describes user behavior as a result of introducing monetization in the freemium educational online platform. Monetization resulted in alternative system growth mechanisms causing viral increase in the number of users. System metrics in terms of the K-factor was utilized as an indicator of the system user base growth. The weekly K-factor doubled as a result of monetization introduction.
منابع مشابه
Monetization as a Motivator for the Freemium Educational Platform Growth
The paper describes user behavior as a result of introducing monetization in the freemium educational online platform. Monetization resulted in alternative system growth mechanisms, causing viral increase in the number of users. Given different options, users choose the most advantageous and simple ones for them. System metrics in terms of the K-factor was utilized as an indicator of the system...
متن کاملDesigning Freemium: Strategic Balancing of Growth and Monetization
The Freemium business model, commonly used in digital products, has both a perpetually free but limited version and a premium version with enhanced features that requires a fee. These firms often have a referral program in which current customers get additional benefits (e.g., extra storage space) for referring friends to the firm. While this strategy allows a firm to acquire large user base at...
متن کاملGamification, Virality and Retention in Educational Online Platform
The paper describes gamification, virality and retention in the freemium educational online platform with 40,000 users as an example. Relationships between virality and retention parameters as measurable metrics are calculated and discussed using real examples. Virality and monetization can be both competing and complementary mechanisms for the system growth. The K-growth factor, which combines...
متن کاملDesigning Freemium: Balancing Growth and Monetization Strategies
Freemium (free + premium) has become the dominant business model among technology start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers both a perpetually free but limited version of their service, and a premium version with enhanced features that require a fee. Firms typically regard the referr...
متن کاملMISQ Archivist Monetizing Freemium Communities: Does Paying for Premium Increase Social Engagement?
Making sustainable profits from a baseline zero price and motivating free consumers to convert to premium subscribers is a continuing challenge for all freemium communities. Prior research has causally established that social engagement (Oestreicher-Singer and Zalmanson 2013) and peer influence (Bapna and Umyarov 2015) are two important drivers of users converting to premium subscribers in such...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
- CoRR
دوره abs/1509.05025 شماره
صفحات -
تاریخ انتشار 2015